Between Art and Entrepreneurship with unique furniture

Shamliza was  created a very unusual gallery with unique furniture, which promotes and sells pieces of carefully selected designer furniture. In Pozarevačka Street 19-21 there are unique pieces of furniture of special character in Shamliza Showroom.

“The idea of creating a conceptual sales point was bornin 2014 . Surrounded by artists and creators, I could see the problems they face every day. Especially when they want to market their work and present it on the market. That’s how the showroom “Shamliza” was created, in which the work of young, talented designers would be united “.

The concept has brought together about twenty domestic brands of the similar sensibility. There products have a certain standard and quality. Sideboards, tables, chairs, armchairs and lamps that we showcased in Shamliza Showroom and are predominantly made of walnut and oak wood. Among the newly-built furniture of modern forms, there are pieces of redesigned furniture. This gives this type of furniture a new chance for re-use in interior design.

“Thanks to this idea of the exhibition and sales space, designers have been given the opportunity to present their works. It also gives them the opportunity to have unique furniture that creates an enamored one’s living space. Through sales interaction with customers, artists have upgraded their products and production. So some of them now have distinctive and developed brands“.

With the increased scope of work of all designers, we have prepared a larger exhibition space, in which will be found some new, interesting and carefully selected brands.

“Our first shop in Karađorđeva was the flagship it still remains as the first symbol of recognizability of our idea and quality and landmark of Serbian furniture design. But the new space will show that art and creativity can be integrated into entrepreneurship. That is a very successful thing. nowdays our showroom spreads over 140 m2 in the Vračar urban area at Požarevacka street 19-21  “